Beauty Product Checker

The PAO Guide

The little open-jar symbol on your packaging is a Period After Opening figure. Here is how to read it, what it covers, and where it stops being useful.

How to read the symbol

The symbol

An open cosmetic jar with a number and the letter M inside. 12M means twelve months of expected stability from the day you first open it.

The clock

Starts at first opening, not at manufacture and not at purchase. Write the opening month on the base with a marker — it is the simplest habit in beauty.

The assumption

PAO assumes sensible storage: room temperature, out of direct sun, cap closed, clean applicators. Poor storage shortens it considerably.

Typical PAO by product type

A practical reference for auditing your collection.

PAOTypical products
3MMascara, liquid eyeliner
6MLiquid foundation, water-based serums, cream eyeliner
12MCream blush, gloss, moisturiser, most skincare
18MPressed powders, some balms
24MEyeshadow palettes, lipstick, loose powder
36MHighly stable anhydrous products

Signs to replace a product now

Eye products deserve stricter rules

Mascara and liquid liner sit closest to a sensitive mucous membrane and are repeatedly re-exposed to bacteria by the wand. Three to six months is a genuine limit, not a suggestion.

Sunscreen is different

UV filters degrade over time. Follow the printed expiration date rather than PAO, and replace anything that has spent a summer in a hot car or beach bag.

Keep going

Pair PAO with product age

PAO tells you how long a product lasts after opening. The batch code printed on the packaging hints at how old the unit already is. Together they give a realistic picture of freshness.

How batch codes workDoes unopened makeup expire?

FAQ

PAO questions